We’re a unique marketing collective where top Hollywood creative talent works in peace and harmony with ad-agency expertise to create outstanding online content that gets millions of eyeballs.

Our creative teams are made up of top Hollywood writers, directors, producers, and performers from SNL, The Office, The Martin Short Show, Ellen, Jimmy Kimmel, The Tonight Show, and many other hit shows. They’ve won Emmys, written bestselling books, and made web videos that have gone crazily viral. They don’t just parrot trends in pop-culture… Rather, these are the people who forge trends.

 

This is the stuff that consumers electively – and voraciously – devour.

To aim this creative power at the needs of brands our talent works with a team of seasoned marketing executives. This team speaks the language of brands, and works with tools such as consumer benefit, USP, and positioning; all with the goal of moving product and making clients millions of dollars.

• Clients •

• Recent Viral Hits •

IT’S ON US/BIDEN FOUNDATION

NEWLY LAUNCHED VIRAL CAMPAIGN

IT’S ON US/BIDEN FOUNDATION

NEWLY LAUNCHED VIRAL CAMPAIGN

IT’S ON US/BIDEN FOUNDATION

NEWLY LAUNCHED VIRAL CAMPAIGN

PERSEUS BOOKS

VIRAL VIDEO WITH 3.5 MILLION VIEWS

• Over 2 million views on YouTube in its first week
• #1 trending post on Buzzfeed
• Featured on CNN, The Today Show, Fast Company, HuffPo, Upworthy, The NY Times, and tons of other media outlets worldwide.
• Johanna was also interviewed on news programs in the US, Australia, and Europe.
• Winner of a One Show Silver

PROCTER & GAMBLE

24 EPISODE WEB SERIES WITH OVER 10 MILLION VIEWS

• Promoted three P&G products: Charmin, Bounty, and Puffs
• Featured in a dedicated Yahoo! page
• Featured on HuffPo, Parent’s Magazine, Yahoo! News

DECLARE YOURSELF

VIRAL VIDEO WITH 3 MILLION VIEWS

• Voting education organization created by Norman Lear
• Features Eric Stonestreet from Modern Family
• National media coverage

• Selected Hits Of the 101 North Collective Members •

FUNNY OR DIE

VIRAL VIDEO WITH OVER 80 MILLION VIEWS

• Directed by 101-North collective member Drew Antzis
• Considered the most famous viral video of all time

• Video launched Funny Or Die
• Designated as ‘Immortal’ on Funny Or Die

DENNY’S

BRANDED WEB SERIES WITH OVER 6 MILLION VIEWS

• Created by 101-North collective members Jerry Collins and David Koechner
• Features Sarah Silverman, Amy Polher, Will Arnett, Jason Bateman, Maya Rudolf, and more.

KID PRESIDENT

WEB SERIES AND TV SHOW WITH OVER 20 MILLION VIEWS

• Hit web series developed for a TV show by 101-North collective member John Matta
• Kid President also developed as a branded campaign for Maytag

ELLEN

SHOW SEGMENT WITH OVER 5.5 MILLION YOUTUBE VIEWS

• Directed by 101-North collective member Suzanne Luna
• Amongst many other of Suzanne’s segments to achieve multi-million online views.

THE TONIGHT SHOW

SHOW SEGMENT WITH OVER 25 MILLION YOUTUBE VIEWS

• Created by 101-North collective member David Rygalski.
• Amongst many other of David’s segments to achieve multi-million online views.

QWEST

COMMERCIAL WITH OVER 2 MILLION VIEWS

• Created by 101-North principal David Gassman
• Campaign reduced churn by 5% and increased subscriptions.
• Part of a long-running campaign.

• How We Work •

 • OUR COLLECTIVE MODEL IS EFFICIENT AND COST EFFECTIVE
We’re like a circus. We roll in, pitch the tent, put on the show and then roll out of town when the job’s done.


• WE START WITH TRADITIONAL MARKETING STRATEGY. WE THEN DESCEND INTO MADNESS.
Our ad-agency team roots the client’s marketing in sound strategy and creative direction. Our show-biz team makes it groundbreaking. Not to mention hilarious.


• WE PRODUCE LIKE A DAILY VARIETY SHOW. NOT AN AD-AGENCY.
We move fast because that’s how we’re trained. And in variety TV where the work needs to be on air by the end of the week or even the end of the day, it’s the norm. No lumbering ad-agency committees, politics, or waste.


• BIG PRODUCTION IS EXPENSIVE. BIG IDEAS ARE NOT.
Consumers react to ideas. Not to $4 million in CGI.


• WE MAKE OUR CLIENT’S BRAND THE LIFE OF THE PARTY.
Whether it’s a 360º campaign or a viral video, the brand needs to be the hero, not the advertising itself.