Brätworks is a fast-casual chain that serves up delicious gourmet brats, sausages, and hot dogs. We created their entire brand, and help with all aspects of their communication including copywriting, voice, look and feel, graphic design, logo and tagline, store design, packaging, social media, the website, advertising, and any other creative ideas that will keep customers lining up.  Since we began collaborating with them they’ve been able to expand throughout Los Angeles, San Bernadino, Palm Springs, and Austin, Texas.

ADVERTISING
Brätworks needs to convey their unique offerings quickly and clearly. So we keep the advertising food-centric, and at the same time write lines that effectively convey the voice.

BRANDING
We created the Brätworks brand platform including the logotype, iconography, voice and attitude, look and feel, typography, color palette, and the tagline. Additionally, we designed the brand mark mnemonic with an umlaut made of two signature diamond shapes.  The brand platform is all captured in a standards and guidelines document that helps Brätworks and their media partners consistently implement the brand.

PACKAGING
We created a full suite of packaging complete with lines that continue the brand voice after the purchase.

IN-STORE ENVIRONMENT
We work with the architect firm Zalvana to design the interiors. Together, we carefully map-out customer pathways, design efficient work areas, and choose furnishings, surfaces, and decor. I also designed the uniforms, menu boards, signage, POS, and anything else that keeps the branding consistent across all elements of the business.

WEBSITE
We redesigned the website as to incorporate to the new Brätworks branding. In addition to communicating special offers and capturing online orders, the website also delivers the brand to potential new customers.

SOCIAL
We manage Brätworks social accounts, focusing mainly on the visual platforms like Facebook and Instagram.  These channels give us the opportunity to show our food in an authentic yet appetizing way, complete with all the delicious drips, crumbs, and glops.  Real life photography combined the Brätworks voice quickly tells customers ‘what’s in it for me and my tastebuds’.

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