Famed producer Prudence Fenton and Norman Lear came to us to help promote their get-out-and-vote organization called Declare Yourself. Chaired by Presidents Jimmy Carter and Gerald Ford, Declare Yourself’s mission is to educate millennials about voting rights. We brought in Eric Stonestreet from Modern Family, dressed him as a truth-speaking squirrel, and gained millions of views.

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BEFORE 101NORTH