HOW NOT TO CALM A CHILD ON A PLANE –
Johanna Stein is a longtime columnist of Mom-based comedy, having been published in national media including The New York TimesParent’s Magazine, and The Huffington Post. Her columns were the basis for her book called How Not to Calm a Child on a Plane and Other Lessons in Parenting From a Highly Questionable Source, a collection of autobiographical essays recounting her experiences as a first-time mother.

To promote her book, Johanna, Suzanne, and David created Momhead. This online video went crazily viral, receiving over 2 million views on YouTube in its first week. It was the #1 trending post on Buzzfeed, and was featured on CNN, The Today Show, Fast Company, HuffPo, Upworthy, The NY Times, and tons of other media outlets worldwide. Johanna was also interviewed on news programs in the US, Australia, and Europe.

Momhead created an instant sellout of Johanna’s book on Amazon and Barnes & Noble, and shot it to the #1 selling parenting book for Kindle. Momhead also led to Johanna’s book getting optioned by Will Arnett and CBS for a TV pilot. And it picked up a 2015 One Show Silver Pencil to boot.

CASE STUDY
This video explains how Momhead blew up and helped the book sellout worldwide.

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