101-North is an online marketing and advertising company that specializes in solving the biggest problem in business… getting more paying customers. We’re experts in the three most efficient creative marketing tools to get that job done: paid social media marketing, creative content, and branding platforms. Started by David Gassman, 101-North operates leanly and virtually, giving clients the most powerful work without waste, overhead, or high fees. We work with small businesses as well as large clients.

101-North taps a unique collective of top Hollywood creatives from SNL, Modern Family, David Letterman, Jay Leno, Ellen, Dreamworks Animation, Funny Or Die, Martin Short and more. These amazing people create content and ads that are crisp, smart, compelling, and belly-laugh hysterical.



Founder, Creative Director, Point Person

David has been a Creative Director in advertising for over 20 years, and has run accounts for Kraft, Qwest Telecom, Kirin Beer, and SC Johnson. David is both an art director and copywriter, and is highly trained in classic marketing techniques with which he has produced a long track record of transforming topline revenue. David holds a BFA from Parson’s School of Design and an MS in Communication Strategy from Northwestern University.

  • Recognized by most advertising awards, including Cannes Lions, One Show, Communication Arts, New York Festivals, Effies, Addys, Beldings
  • Six years as an art director and copywriter on Jack in the Box, creating over 50 TV and radio spots
  • Senior creative positions at note-able agencies including Chiat Day, FCB, Deutsch, Houston Effler, Secret Weapon, and McCabe & Co
  • Ran major ad accounts including A.1., Bull’s-Eye BBQ Sauce, and Digiorno Pizza, Qwest Telecom, and more


  • Saturday Night Live alum writer
  • Two Emmy nominations
  • Writer’s Guild Award for Modern Family
  • Writer on Modern Family, King of the Hill, Mr. Show, Bernie Mac
  • Former President of DumbDumb, a content company run by Jason Bateman and Will Arnett


  • Emmy nomination
  • Author of the best-selling parenting comedy book “How Not To Calm A Child On A Plane”
  • Comedy columnist for The New York Times, Huffington Post, Parents Magazine
  • Creator, performer, and writer of The Oxygen Network’s sketch comedy show “Ripe Tomatoes”
  • Animation writer for Disney, Dreamworks, Universal, Nelvana


  • Second City and IO featured alum
  • Founding member of the famed improv group ‘Beer, Shark, Mice’
  • Saturday Night Live alum cast member
  • Played Champ Kind from Anchorman and Todd Packer from The Office
  • Has over 150 television and movie credits


  • Second City, IO and Upright Citizens Brigade featured alum
  • Series regular on Men Behaving Badly
  • Guest star on Seinfeld and Frasier
  • Creator of multiple critically-acclaimed large theater and touring Second City productions
  • Winner of the prestigious Dora Maver Moore Award for outstanding playwriting


  • Writer for Martin Short, Steve Harvey, Andy Dick, Nick Cannon, Jamie Kennedy and more
  • Head writer for on The Steve Harvey Show
  • Writer for MTV and VH1 award shows
  • Creator of the viral blog ‘Matta Napkin’ and book
  • Producer and writer for ‘Kid President’


  • Four Emmy Awards
  • Director and producer for The Ellen Degeneres Show
  • Director of The Jimmy Kimmel Show
  • Producer of The Betthany Frankel Show
  • Named Boards Magazine “One of the Next 20 Directors to Watch”
  • Award-winning commercial director


  • Director of “The Landlord”
  • Funny or Die’s first staff director
  • Directed over 80 videos at Funny or Die, working with Jon Hamm, Natalie Portman, Olivia Wilde, Richard Jenkins, Snoop Dogg, Fergie and Kirsten Chenoweth, to name a few
  • Accomplished film editor


  • Emmy nomination
  • 12 years as a writer for The tonight Show with Jay Leno
  • Writer fro Late Night with David Letterman
  • Wrote and directed segments for Dennis Miller, Chevy Chase, Dana Carvey, Maria Bamford, Paul Reubens, Rosie O’Donnell, , Bob Costas, Magic Johnson, and many more