Perseus Books

We created this online video, called Momhead, to promote Johanna Stein's book, How Not to Calm a Child on a Plane. Momhead went crazily viral, receiving over 2 million views on YouTube in its first week. It was the #1 trending post on Buzzfeed, and was featured on CNN, The Today Show, Fast Company, HuffPo, Upworthy, The NY Times, and tons of other media outlets worldwide. Johanna was also interviewed on news programs in the US, Australia, and Europe. Momhead created an instant sellout of Johanna’s book on Amazon and Barnes & Noble, and shot it to the #1 selling parenting book for Kindle. All of this exposure led to the book being optioned by Will Arnett and CBS for a network pilot, and Momhead was purchased by the CW for a web series that we just finished shooting. And it picked up a One Show Silver Pencil to boot. Director: Suzanne Luna

This case study tells the story of how Momhead went viral.

It's On Us/Biden Foundation

It’s On Us is an organization created by Joe Biden to educate people on the insidious reality of sexual assault. We created three online spots that expose the absurdity of the logic that is commonly used to excuse sexual assault. The spots received over 15 million views globally, and were featured in the US in The Huffington Post, Upworthy, Mashable, Bustle, WhoHaHa, and HelloGiggles; and have also been covered in international media from France, Italy, Australia Japan, and even Monte Carlo among many other countries on all continents. The spots were also shared on social by many of the public leaders in the fight against sexual assault including Rose McGowan, Zooey Deschanel, Amber Rose, Kara Swisher, Alanis Morissette, Cindy Gallop, and Nia Vardalos. It won a Gold AAF award and is up for nine finalists at Ad Stars. Director: Johanna Stein

This case study tells the story of how Illogical went viral.

Procter & Gamble

Procter & Gamble was looking for an episodic series to promote Charmin, Bounty, and Puffs. Making things more challenging, Charmin, Bounty, and Puffs each had discreet briefs with unique communications objectives. So Johanna got busy writing, David got busy designing, director Suzanne Luna got busy prepping, and Danny Weinkauf from They Might Be Giantsgot busy composing music. The result is “Life of Mom”, a series of twenty-four online films about parenthood, told from the perspective of Johanna, an average (though occasionally neurotic, immature and waaaay too candid) mom. The three to four-minute episodes featured Johanna’s stories and musings about parenthood that are funny, wry, relatable and (sometimes horrifyingly) true. Every episode ends with a strangely meaningful lesson — though not always one you’d expect. The result was a hit web series that received millions of views, and gained national media attention, and led to Johanna getting a book deal. Director: Suzanne Luna


NPR doesn’t advertise much, but the affiliate KERAfm in Dallas had the opportunity to run a local spot. NPR headquarters liked what we had made so much that they distributed it to all affiliates nationally. Just doing our part in putting those pledge dollars to work. Director: John Scheer

Alanis Morissette

Not only is Alanis a brilliant musician, but she’s also hysterical and loves comedy. My wife and I work with her to concept ideas, and then we all head-out to make them. These are a few examples of work we’ve created together. When Alanis hosted the Juno Awards in Toronto, we joined her to help come up with funny ideas for the show, as well as to write and shoot interstitial sketches. (She surprised everyone with a new haircut).

Declare Yourself

Norman Lear and famed producer Prudence Fenton came to us to help promote their get-out-and-vote organization called Declare Yourself. Chaired by Presidents Jimmy Carter and Gerald Ford, Declare Yourself's mission is to educate millennials about voting rights. Our video received over 3 million views. And yes, that's Eric Stonestreet from Modern Family dressed as a truth-speaking squirrel. Director: Suzanne Luna